CONTINUAL ADVERTISING AND PROTECTION OF CONSUMERS

Zorka Grandov; Maja Đokić

Authors

Zorka Grandov Professor on the Fakulty of Economics and Engineering Management, University of Business Academy
Maja Đokić Universidad Autonoma de Barcelona, Faculdad de Cienciac de la Información

Keywords:

Consumers, Informations, Advertisment, Protection

Abstract

Consumers protection gives the answer to the number of different questions, namely related to data and information regularity, contract forms, consumers satisfaction and mechanism of protection against possible deceptions and malversations. Long-range succes and development of trade depends on it’s capability to satisfy various needs of present and future consumers. Regarding consumers protection, special attention must be provided in advertising drugs and other medicine equipment, tobacco products, liquors and advertising directed to minors, so these sections will be discussed with special attention in this work.

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