GENERAL ASPECTS ON FRANCHISING AND FRANCHISE CONTRACT AS SUI GENERIS FORM PRINCIPLE OF BUSINESS LAW

Vladimir Jovanović; Aleksandar Petrov; Zoran Šipka

Authors

Vladimir Jovanović Faculty of Law for Commerce and Judiciary in Novi Sad
Aleksandar Petrov Higher School of Accounting and Stock Business, Belgrade
Zoran Šipka Faculty of Law for Commerce and Judiciary in Novi Sad

Abstract

Franchising represents a worldwide spread and accepted business method. The franchise business method gives the closest guarantee for success on today’s market. It can be said, with a great certainty, that franchising is becoming a main business source and development instrument of every market oriented economy. The purpose of this paper is to put an emphasis on franchising as a model of certain business development, being observed through its legal form – a franchise contract. The franchise contracts define every aspect of the franchiser-franchisee relationship. The franchise contract belongs to non-nominated contracts sui generis, i.e. the contracts with no special designation. Regarding to this, it represents a very complex contract where a franchiser is more dominant part, which practically imposes and regulates contract and closure conditions.

References

Alpeza M., (2007). Franšiza od A do Š. Eukonomist (11), str. 82.

Glušica Z., (1991). Franšizing , Novi Sad, Vaki.

Erceg A., (2007). Pravna osnova franšize. Poslovni savjetnik (11).

Kandić V., (1995). Franšizing, Beograd , Ekonomska politika.

Kapor V., Carić S., (2000). Ugovori robnog prometa, Novi Sad, Centar za privredni konsalting.

Kerković Milenković T., (2010). Esencijalni elementi i struktura ugovora o master franšizingu – Kako sačiniti dobar nacrt ugovora? Marketing, 41 (1), str. 17–28.

Križić D., (1998). Pojam i vrste ugovora o franšizingu, Pravo – teorija i praksa, 15 (12), str. 49–56.

Popovski B. (2008). Franšizing u SAD. Profit magazin (4).

Parivodić M., (2003). Pravo međunarodnog franšizinga, Beograd, Službeni glasnik.

Raičević V., Majhenšek K., (2009). Poslovni sistem franšizinga kao faktor privrednog razvoja, Pravo – teorija i praksa, 26 (1–2), str. 62–72.

Ristić J., (2010). Franšizing kao model osvajanja međunarodnog tržišta, Banja Luka, Fakultet pravnih nauka.

Spasić I., (2009). UNIDROIT – doprinos unifikaciji nekih od najvažnijih pitanja međunarodnog trgovinskog prava. Strani pravni život (2), 27–54.

Thomas D., Seid M., (2000). Franchising for Dummies, IDG Books.

Carić S. et al., (2007). Međunarodno poslovno pravo, Novi Sad, Privredna akademija.

čolak Mihalik M., (1999). Franšizing, Jugoslovensko bankarstvo, (11–12).

Šta je to franšizing? (2007). Beograd, Privredna komora Srbije.

Mario L. Herman, The Franchisee’s Lawyer (2012, septembar 18) Preuzeto sa: http://www.franchise-law.com/PracticeAreas/Brief-Historyof-Franchising.asp

Franchise Perfection (2012, Septembar 18) Preuzeto sa: http://www.franchiseperfection.com/about-history.htm

McDonald’s (2012, Septembar 19) Preuzeto sa: http://www.aboutmcdonalds.com/mcd/franchising.html

Burger King (2012, Septembar 19) Preuzeto sa: http://www.bk.com/en/us/company-info/franchise/index.html

International Franchise Association (2012, Septembar 19) Preuzeto sa: http://www.franchise.org/uploadedFiles/franchiseIndustry/Resources/Education_Foundation/introtofranchising-final.pdf

The European Franchise Federation (EFF) (2012, Septembar 20) Preuzeto sa: http://www.eff-franchise.com/spip.php?rubrique6

Biznis Plan (2012, Oktobar 1) Preuzeto sa: http://www.biznisplan.net/fransizing-u-srbiji-danas.html

Šipovac R., Bojić B., (2010). Međunarodni pravni promet i upotreba ugovora o franšizingu i faktoringu, Pravo – teorija i praksa, 27 (9–10), str. 120–128.