GENERAL ASPECTS ON FRANCHISING AND FRANCHISE CONTRACT AS SUI GENERIS FORM PRINCIPLE OF BUSINESS LAW

Vladimir Jovanović; Aleksandar Petrov; Zoran Šipka

Аутори

Vladimir Jovanović Faculty of Law for Commerce and Judiciary in Novi Sad
Aleksandar Petrov Higher School of Accounting and Stock Business, Belgrade
Zoran Šipka Faculty of Law for Commerce and Judiciary in Novi Sad

Сажетак

Franchising represents a worldwide spread and accepted business method. The franchise business method gives the closest guarantee for success on today’s market. It can be said, with a great certainty, that franchising is becoming a main business source and development instrument of every market oriented economy. The purpose of this paper is to put an emphasis on franchising as a model of certain business development, being observed through its legal form – a franchise contract. The franchise contracts define every aspect of the franchiser-franchisee relationship. The franchise contract belongs to non-nominated contracts sui generis, i.e. the contracts with no special designation. Regarding to this, it represents a very complex contract where a franchiser is more dominant part, which practically imposes and regulates contract and closure conditions.

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