BUSINESS FRANCHISE AS A FACTOR OF DEVELOPMENT

Vuk Raičević; Konstansa Majhenšek

Authors

Vuk Raičević Docent na Pravnom fakultetu Univerziteta Privredna akademija, Novi Sad
Konstansa Majhenšek Saradnik u nastavi na Pravnom fakultetu za privredu i pravosuđe, Univerziteta Privredna akademija, Novi Sad

Keywords:

franchizing, frachise, goods frachise, production franchise, frachise business

Abstract

The aim of this paper is to show the advantages and disadvantages that franchise may have on direct participants and on social and economic relations in a country. In the introductory part special emphasis is given to the favourable effects of franchise: in which way it presents a chance for entrepreneurs in Serbia and for the state, how it encourages international business relations, and helps solving economic, political and social problems. Last year was extremely important for promoting and experiencing the advantages of franchise. Two conferences on this matter were held. Current situation in Serbia was viewed and was concluded that the advantages of franchise have not been sufficiently used. A Center for Franchise was established by the Business Chamber of Serbia. In the paper historical overview and definitions of franchise are given, advantages and disadvantages are displayed, and some dilemmas regarding its beneficial role in our country are clarified.

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